The years between 1960 and 1970 has been characterised in particular for a year: the ’68. In this period the student movement was born and workers organised their movements in order to refuse the capitalist organisation. Students protested against the authoritarianism of the university institution and the anachronistic nature of the knowledge and the submission to the interests of the great private companies. The movement was announced with the accupation of some universities of some cities (Milan, Turin, Pisa, Trento and Rome). Students movement and labourer movement tried to get more social rights and equality for all people.Fashion begins to diffuse, because many factories were born to produce ready dresses. Stores born where it was easy to find the last models. Mary Quant created the miniskirt. Unisex fashion was born. The blue jeans began a symbol, also of parity between the sexes. Together with the bikini become the symbol of this generation. Of large vogue was eschimo, coat of military cut. Favourite shoes were the type Clark. Young men prefer make themselves to grow beard and moustaches. Boys and girl had long hair.About food, people begun to endure the American influence in the alimentary habits.

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